Wednesday 8 December 2010

China will win


Hong Kong rocks. Walk in between the countless towers and feel the throbbing and buzzing. Honkers describe Singapore as dull. My first impression of Hong Kong was “messy”. Chaotic. But now I believe that it’s cool. Hong Kongers are cool and über-trendy, Japanese-style. You don’t find that in Singapore.

The economy is strong and businessmen powerful. Just last week the Wall Street Journal launched a city edition, featuring the most influential CEOs. The Hong Kong Power list has been prepared by my team of fine Media Analysts. Fancy that. These are things we are doing. Even Bloomberg was mentioning it.

The main motive for the trip was a workshop with PR people. We talked about digital media, measurement and reputation. How do Chinese companies curate their brands? It’s very simple. They are hiring armies of internauts to spread positive comments on Twitter, Facebook or whatever. The government does it. Even a simple golf club is doing it. In China there is a perception that the web can be controlled and so they act accordingly. Sometimes even by hacking sites of western companies. But for that you better ask Julian.